Today I am gonna take it a step further! I already talked about some monitoring tools and social media, but I think it is time I step out of my comfort zone and try something new. Advertisements on the Internet… well doesn’t that sound exciting?!
Every time I use our beloved search engine Google, I get bombarded with at least ten different advertisements. You know, the ones that are always listed at the top of the page, sort of yellow highlighted and of course the column on the right.
I decided; I can do that too! So I went on a little research tour (yes on Google) and figured out how it works, lucky for you I am willing to share.
How Adwords works: It is fairly simple actually; you basically go to this site and click on ‘Try Adwords now’ you can then log in with a Google account or create one if you don’t have it.
You will get to start screen, which actually is pretty self explanatory, click on ‘create your first campaign’ and think of the first product or service you want to advertise! I’ll do the same, and in my case I am just going to advertise this blog.
What you need to think about: So next page you just need to fill out some settings, but don’t take them to lightly cause these settings are important as to where you ad will show up! So you have to fill out the campaign name, the audience location and language, which networks you want your ad to appear and most important the bidding options.
* The bidding option is one of the ways you can control the cost of your add, but you can also set a budget per day so when you have reached your limit the add won’t be visible anymore for that day.
Create the ad: After specifying your settings you can finally create your ad, jeej! As you can see in the picture it is pretty simple!
So now you have created the ad, you’ll have to make sure you customers will find it too! So lets make a list of keywords, basically words that will trigger your ads when customers are looking for your product or service online. I choose the words: Technology blog, social media blog, interesting blog, social media and marketing,
Google also gives you an estimation of how many people search for these keywords in a day, when you click on ‘estimate search traffic’
Most important; the financials! So after that it is just a matter of filling out you financial details and from then on your ad will be up and running it is just that easy!!
In my opinion this is a quick and easy way to get your advertisement out there, however it can quickly cost a lot without it being affective. Every time someone clicks on the link it costs, but for, for example, a web-store that doesn’t necessarily mean it will lead to new purchases.